Haitoglou Bros is a family business established in Thessaloniki in 1924. It started its operations as a small sized company situated at the center of the city. In 1930, the business obtains the first factory and becomes an industry, according to the standards of that time. In 1962 Kalochori district of Thessaloniki was selected as the new main location of the company. In 1974 the company adopted an exporting orientation, with main exporting product the “Macedonian Halva”, which made its debut appearance in the foreign markets. In 1994, the year of the 70th anniversary since the establishment of Haitoglou Bros., the company operates a new, modern halva production plant. In 2002, a plant for the production of Viennesse wafers started its operation and so a new product is launched in a variety of flavours, under the brand name Twisties. Finally, in 2004 the operation of a new sesame processing plant begins and virgin sesame seed oil was produced in Greece for the first time ever.

Today, Haitoglou Bros, maintains as main location for its operation the district of Kalochori of Thessaloniki , and keeps producing traditional Greek products which are utterly compatible with the Mediterranean Diet.

 

The production plants place great emphasis upon the utilization of modern technology in order to ensure the quality of the final products. At the same time traditional methods of production are employed, wherever they are considered to be a critical factor in maintaining the authentic nature of the products. Finally, the fully equipped quality control laboratories provide the possibility of continuous control, both of the raw materials and the final products.

At the same time the company applies the product quality assurance system by ELOT (Greek Organisation for Standardisation) in accordance with EN ISO 9001 stipulations, an environmental management system also certified by ELOT in accordance with the EN ISO 14001 stipulations and the revolutionary HACCP, which more than satisfies the strictest international requirements for foodstuff industries.

The company employs approximately 500 people and through a well organized sales network, it promotes its products even to the most remote places of Greece , thereby maintaining a large market share.

Almost 40% of the production is exported all over the world, in countries such as America , Canada , Australia , EU countries, Russia , the market of the former Eastern Europe, Middle East and Asia .

Profile • Quality Course of history